TY  - BOOK
AU  - Mukerjee, Kaushik
TI  - Customer relationship management : a strategic approach to marketing
SN  - 9788120332850
U1  - 658.812 
PY  - 2007///
CY  - New Delhi: 
PB  - Prentice-Hall of India Private Limited
KW  - case study
KW  - chaning nature of marketing and customer service
KW  - CRM
KW  - customer relationship
KW  - customer satisfaction
KW  - e CRM
KW  - economics of building customer relationship
KW  - guarding against CRM failures
KW  - implementation
KW  - IT and tools
KW  - strategy
ER  -