Norbert Aubuchon <br/><br/>
The anatomy of persuasion 
by Norbert Aubuchon 
 - New Delhi:   PHI learning Pvt. Ltd.  2007 
 - xii, 493p., app., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120333109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case study<br/>communication priciples<br/>creativity<br/>leadership<br/>negotiation in business<br/>persuasion (psychology)<br/>rhetoric<br/>selling
<br/><br/><label>Dewey Class. No.: </label>658.4052  / AUB