TY  - BOOK
AU  - Norbert Aubuchon
TI  - The anatomy of persuasion
SN  - 9788120333109
U1  - 658.4052 
PY  - 2007///
CY  - New Delhi: 
PB  - PHI learning Pvt. Ltd.
KW  - case study
KW  - communication priciples
KW  - creativity
KW  - leadership
KW  - negotiation in business
KW  - persuasion (psychology)
KW  - rhetoric
KW  - selling
ER  -