Driver, John C. <br/><br/>
Advertising policy and practice 
by John C. Driver and Gordon R. Foxall 
 - East Sussex:   Holt, Rinehart and Winston Ltd.  1984 
 - x, 165p., app., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>0039105601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising policy<br/>consumer behaviour<br/>economics<br/>producer behaviour<br/>regulatory policy
<br/><br/><label>Dewey Class. No.: </label>659.1  / DRI