TY  - BOOK
AU  - Driver, John C.
AU  - Foxxall, Gordon R.
TI  - Advertising policy and practice
SN  - 0039105601
U1  - 659.1 
PY  - 1984///
CY  - East Sussex: 
PB  - Holt, Rinehart and Winston Ltd.
KW  - advertising
KW  - advertising policy
KW  - consumer behaviour
KW  - economics
KW  - producer behaviour
KW  - regulatory policy
ER  -