Majumdar, Ramanuj <br/><br/>
Product management in India (with CD) 
by Ramanuj Majumdar 
 - 3rd ed. 
 - New Delhi:   Prentice-Hall of India Pvt. Ltd.  2007 
 - xxii, 430p., epilogue, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120333833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising planning<br/>air conditioners<br/>branding<br/>chocolates<br/>colour television<br/>detergents<br/>differentiation strategty<br/>digital camera<br/>distribution channel<br/>fairness creams<br/>footware<br/>Indian market<br/>malted beverages<br/>market segmentation<br/>marketing challenges<br/>marketing research<br/>mobile phones<br/>motocycles<br/>new products planning<br/>packaged drinking water<br/>paints<br/>passenger cars<br/>positioning<br/>pricing concepts<br/>product management<br/>product market analysis<br/>refrigerator<br/>sales management<br/>shampoos<br/>soft drink<br/>strategic response<br/>tea<br/>toilet soaps<br/>toothpaste<br/>wrist watches
<br/><br/><label>Dewey Class. No.: </label>658.835  / MAJ