Srinivasan, R. <br/><br/>
Case studies in marketing : the Indian context 
by R. Srinivasan 
 - 4th ed. 
 - New Delhi:   Prentice-Hall of India Pvt., Ltd.  2008 
 - xvi, 352p., app.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120335431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ace Designers<br/>Bharat earth Movers Limited (BEML)<br/>Bharat HeavyElectricals Limited (BHEL)<br/>BPL Colour Television<br/>cafe Coffee Day<br/>cases<br/>Charter Aviation Services<br/>Credit Card<br/>Daimler Chrysler<br/>East West Air Lines<br/>Gillette India<br/>global marketing Wipro<br/>government electric factory limited<br/>HMT<br/>HMT watch<br/>Hotel Ashok<br/>Hotel Taj<br/>IDE drip irrigation system<br/>I-Flex solutions<br/>Indian garments<br/>Infosys Technology Limited<br/>Karnataka State Tourism Development Corporattion (KSTDC)<br/>marketing<br/>Mysore Sales International Limited<br/>Namdhari Fresh<br/>Oil Seeds Growers<br/>retailng , advertising, marketing and merchandising service (RAMMS)<br/>SAP India<br/>services marketing<br/>sterling holiday resorts<br/>Thomas Cook
<br/><br/><label>Dewey Class. No.: </label>658.800926  / SRI