TY  - BOOK
AU  - Srinivasan, R.
TI  - Case studies in marketing : the Indian context
SN  - 9788120335431
U1  - 658.800926 
PY  - 2008///
CY  - New Delhi: 
PB  - Prentice-Hall of India Pvt., Ltd.
KW  - Ace Designers
KW  - Bharat earth Movers Limited (BEML)
KW  - Bharat HeavyElectricals Limited (BHEL)
KW  - BPL Colour Television
KW  - cafe Coffee Day
KW  - cases
KW  - Charter Aviation Services
KW  - Credit Card
KW  - Daimler Chrysler
KW  - East West Air Lines
KW  - Gillette India
KW  - global marketing Wipro
KW  - government electric factory limited
KW  - HMT
KW  - HMT watch
KW  - Hotel Ashok
KW  - Hotel Taj
KW  - IDE drip irrigation system
KW  - I-Flex solutions
KW  - Indian garments
KW  - Infosys Technology Limited
KW  - Karnataka State Tourism Development Corporattion (KSTDC)
KW  - marketing
KW  - Mysore Sales International Limited
KW  - Namdhari Fresh
KW  - Oil Seeds Growers
KW  - retailng , advertising, marketing and merchandising service (RAMMS)
KW  - SAP India
KW  - services marketing
KW  - sterling holiday resorts
KW  - Thomas Cook
ER  -