Coughlan, Anne T

Marketing Channels by Anne T. Coughlan, Erin Anderson, Louise W. Stern and Adel I. El-Ansary - 7th ed. - New Delhi: PHI Pvt. Ltd. 2006 - xxii, 602p., ind. 24 cm x 18 cm

9788120336339


channels analysis
channels functions
channels implementation
channels institutions
channels structure
franchising
logistics
marketing channels
retailing
supply chain management
wholesaling

658.8 / COU