TY  - BOOK
AU  - Coughlan, Anne T
AU  - Anderson, Erin
AU  - Ansary, Adel I.
AU  - Stern, Louis W
TI  - Marketing Channels
SN  - 9788120336339
U1  - 658.8 
PY  - 2006///
CY  - New Delhi: 
PB  - PHI Pvt. Ltd.
KW  - channels analysis
KW  - channels functions
KW  - channels implementation
KW  - channels institutions
KW  - channels structure
KW  - franchising
KW  - logistics
KW  - marketing channels
KW  - retailing
KW  - supply chain management
KW  - wholesaling
ER  -