Chaturvedi, Mukesh <br/><br/>
Managing innovation and new product development : concepts and cases 
by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul 
 - New Delhi:   PHI Learning Pvt., Ltd.  2009 
 - xix, 271 p., ind  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120337275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cellular connection<br/>diffusion of innovations<br/>economic analysis<br/>evaluation of products<br/>health is wealth<br/>indian passenger car market<br/>innovation management<br/>innovations management process<br/>integrated approach<br/>major challenges<br/>managing innovation in services<br/>new product development<br/>new product ideas<br/>product launch<br/>refrigerator industry<br/>review questions<br/>shampoo market<br/>soap opera<br/>television dhamaka<br/>test marketing<br/>washing machine market
<br/><br/><label>Dewey Class. No.: </label>658  / CHA