TY  - BOOK
AU  - Chaturvedi, Mukesh
AU  - Aseem Kumar
AU  - Rahul, Manmohan
TI  - Managing innovation and new product development : concepts and cases
SN  - 9788120337275
U1  - 658 
PY  - 2009///
CY  - New Delhi: 
PB  - PHI Learning Pvt., Ltd.
KW  - cellular connection
KW  - diffusion of innovations
KW  - economic analysis
KW  - evaluation of products
KW  - health is wealth
KW  - indian passenger car market
KW  - innovation management
KW  - innovations management process
KW  - integrated approach
KW  - major challenges
KW  - managing innovation in services
KW  - new product development
KW  - new product ideas
KW  - product launch
KW  - refrigerator industry
KW  - review questions
KW  - shampoo market
KW  - soap opera
KW  - television dhamaka
KW  - test marketing
KW  - washing machine market
ER  -