Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management 
by Kenneth L. Bernhardt and Thomas C. Kinner 
 - 7th ed. 
 - Chicago:   Irwin  1997 
 - xiv, 665p.  24 cm x 19 cm 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management decisions<br/>case method<br/>decision making case studies<br/>distribution decisions<br/>ethical aspects of marketing<br/>forcasting<br/>marketing inormation<br/>marketing management case studies<br/>marketing programs<br/>pricing decisions<br/>product<br/>promotion decisions<br/>public policy<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.9  / BER