TY  - BOOK
AU  - Bernhardt, Kenneth L.
AU  - Kinner, Thomas C.
TI  - Cases in marketing management
T2  - The Irwin series in marketing
SN  - 0256204640
U1  - 658.9 
PY  - 1997///
CY  - Chicago: 
PB  - Irwin
KW  - brand management decisions
KW  - case method
KW  - decision making case studies
KW  - distribution decisions
KW  - ethical aspects of marketing
KW  - forcasting
KW  - marketing inormation
KW  - marketing management case studies
KW  - marketing programs
KW  - pricing decisions
KW  - product
KW  - promotion decisions
KW  - public policy
KW  - strategy
ER  -