Andreasen, Alan R. <br/><br/>
Strategic marketing for nonprofit organizations 
by Alan R. Andreasen and Philip Kotler 
 - 7th ed. 
 - New Delhi:   Pearson Education (Singapore) Pte. Ltd.  2008 
 - xxii, 504p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788120338906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>designing the marketing mix<br/>developing a customer orientation<br/>marketing<br/>nonprofit organisations<br/>organising and controlling marketing strategies<br/>organising resources<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND