TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9788120338906
U1  - 658.802 
PY  - 2008///
CY  - New Delhi: 
PB  - Pearson Education (Singapore) Pte. Ltd.
KW  - designing the marketing mix
KW  - developing a customer orientation
KW  - marketing
KW  - nonprofit organisations
KW  - organising and controlling marketing strategies
KW  - organising resources
KW  - strategic planning
ER  -