Biswas, Supriya <br/><br/>
Relationships marketing : concepts, theories and cases 
by Supriya Biswas 
 - New Delhi:   PHI Learning Private Limited  2011 
 - xvii, 406p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120339835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business relations temperament<br/>customer equity<br/>customer experience and emotion<br/>customer loyalty<br/>customer managed relationship<br/>enterprise image<br/>institutes promoting relationship marketing<br/>managing customer satisfaction through quality<br/>measuring relationship effectiveness<br/>relationship brands<br/>relationship manager<br/>relationship marketing framework<br/>relationship strategy<br/>strategies and techniques of cross selling and up selling<br/>technology in relationship marketing<br/>thoughts on relationship<br/>value creation<br/>virtual relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIS