Duncan, Tom <br/><br/>
IMC using advertising and promotion to build brands 
by Tom Duncan 
 - 1st ed. 
 - New York:   McGraw Hill Higher Education  2002 
 - xxxii, 783p., glos., ind.  28 cm x 22 cm 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>025621476X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand message<br/>brand name products<br/>international marketing<br/>internet<br/>marketing communication<br/>media characteristics<br/>media planning<br/>planning<br/>public relations<br/>sales promotion<br/>segmenting<br/>stakeholder<br/>strategy foundation
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUN