Jugenheimer, Donald W. <br/><br/>
Advertising and public relations research 
by Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley and Jerry C. Hudson 
 - New Delhi:   PHI Learning Private Limited  2010 
 - viii, 327p., app., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788120341364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>data analysis<br/>online resources<br/>planning and design research<br/>public relations<br/>qualitative research<br/>quantitative research<br/>research<br/>research methods
<br/><br/><label>Dewey Class. No.: </label>659.072  / ADV