TY  - BOOK
AU  - Jugenheimer, Donald W.
AU  - Bradley, Samuel D.
AU  - Hudson, Jerry C.
AU  - Kelley, Larry D.
TI  - Advertising and public relations research
SN  - 9788120341364
U1  - 659.072 
PY  - 2010///
CY  - New Delhi: 
PB  - PHI Learning Private Limited
KW  - advertising
KW  - data analysis
KW  - online resources
KW  - planning and design research
KW  - public relations
KW  - qualitative research
KW  - quantitative research
KW  - research
KW  - research methods
ER  -