Strategic management and competitive advantage : concepts and cases
by Jay B. Barney, William S. Hesterly
- 3rd ed.
- New Delhi: PHI Learning Private Limited 2010
- xviii, 378p., app., glos., illu. ind. 26 cm x 20 cm
9788120341548
business level strategies business planning competition corporate strategies cost leadership industrial management internal capabilities product differentiation strategic analysis strategic planning