Barney, Jay B.

Strategic management and competitive advantage : concepts and cases by Jay B. Barney, William S. Hesterly - 3rd ed. - New Delhi: PHI Learning Private Limited 2010 - xviii, 378p., app., glos., illu. ind. 26 cm x 20 cm

9788120341548


business level strategies
business planning
competition
corporate strategies
cost leadership
industrial management
internal capabilities
product differentiation
strategic analysis
strategic planning

658.4012 / BAR