Peter, J. Paul <br/><br/>
Consumer behaviour and marketing strategy 
by J. Paul Peter and Jerry C. Olson 
 - 5th ed. 
 - Boston:   Irwin McGraw-Hill  2002 
 - xxv, 545p., notes, glos., ind.  26 cm x 21 cm 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0256261903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>channel strategy<br/>consumer analysis<br/>consumer behaviour<br/>cross cultural influences<br/>cultural<br/>market segmentation<br/>marketing<br/>marketing strategy<br/>pricing strategy<br/>product strategy<br/>promotion strategy
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET