Chitale, A. K. <br/><br/>
Product policy and brand management : text and cases 
by A. K. Chitale and Ravi Gupta 
 - 2nd ed. 
 - New Delhi:   PHI Learning Private Limited  2013 
 - xii, 290p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120346369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>brand identity<br/>brand management<br/>live case studies<br/>policy management<br/>product life style<br/>product management<br/>product planning system<br/>product portfolio
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHI