TY  - BOOK
AU  - Chitale, A. K.
AU  - Gupta, Ravi
TI  - Product policy and brand management : text and cases
SN  - 9788120346369
U1  - 658.827 
PY  - 2013///
CY  - New Delhi: 
PB  - PHI Learning Private Limited
KW  - brand equity
KW  - brand identity
KW  - brand management
KW  - live case studies
KW  - policy management
KW  - product life style
KW  - product management
KW  - product planning system
KW  - product portfolio
ER  -