Sudhakar, G. P. <br/><br/>
Integrated retail marketing communication 
by G. P. Sudhakar 
 - New Delhi:   PHI Learning private Limited,  2012 
 - xvii, 145p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120346406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding store<br/>direct marketing<br/>marketing communication<br/>multi channel retailing<br/>personal selling<br/>positioning retail brands<br/>public relations<br/>retail<br/>retail advertising<br/>sales promotions<br/>shopper marketing
<br/><br/><label>Dewey Class. No.: </label>658.87  / SUD