TY  - BOOK
AU  - Sudhakar, G. P.
TI  - Integrated retail marketing communication
SN  - 9788120346406
U1  - 658.87 
PY  - 2012///
CY  - New Delhi: 
PB  - PHI Learning private Limited
KW  - branding store
KW  - direct marketing
KW  - marketing communication
KW  - multi channel retailing
KW  - personal selling
KW  - positioning retail brands
KW  - public relations
KW  - retail
KW  - retail advertising
KW  - sales promotions
KW  - shopper marketing
ER  -