Arora, Richa <br/><br/>
Marketing research 
by Richa Arora and Nitin R. Mahankale 
 - New Delhi:   PHI Learning Private Limited  2013 
 - xiv, 257p., glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120346697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data analysis<br/>data collection<br/>data processing<br/>experimental research<br/>marketing<br/>marketing research<br/>marketing research process<br/>qualitative research<br/>report writing<br/>research design<br/>research plan<br/>sales analysis<br/>sampling<br/>satistical techniques<br/>statistical packages
<br/><br/><label>Dewey Class. No.: </label>658.83  / ARO