TY  - BOOK
AU  - Arora, Richa
AU  - Mahankale, Nitin R.
TI  - Marketing research
SN  - 9788120346697
U1  - 658.83 
PY  - 2013///
CY  - New Delhi: 
PB  - PHI Learning Private Limited
KW  - data analysis
KW  - data collection
KW  - data processing
KW  - experimental research
KW  - marketing
KW  - marketing research
KW  - marketing research process
KW  - qualitative research
KW  - report writing
KW  - research design
KW  - research plan
KW  - sales analysis
KW  - sampling
KW  - satistical techniques
KW  - statistical packages
ER  -