Trott, Sangeeta <br/><br/>
Brand equity : an Indian perspective 
by Sangeeta Trott and Vinod V. Sople 
 - New Delhi:   PHI Learning  2016 
 - xix, 219p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788120351769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>case study<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / TRO