TY  - BOOK
AU  - Trott, Sangeeta
AU  - Sople, Vinod V.
TI  - Brand equity : an Indian perspective
SN  - 9788120351769
U1  - 658.827 
PY  - 2016///
CY  - New Delhi: 
PB  - PHI Learning
KW  - branding
KW  - case study
KW  - marketing
ER  -