Wright, Sheila <br/><br/>
The Financial times marketing casebook 
by Sheila Wright 
 - London:   Pitman Publishing  1997 
 - vii, 231p.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0273620584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>case studies<br/>channels<br/>communication<br/>consumer behaviour<br/>direct marketing<br/>dynamics<br/>European marketing environment<br/>logistics<br/>marketing<br/>new product development<br/>pricing<br/>product<br/>public relations<br/>retailers and wholesalers<br/>sales promotion<br/>sevices marketing<br/>strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.80722  / WRI