TY  - BOOK
AU  - Wright, Sheila
TI  - The Financial times marketing casebook
SN  - 0273620584
U1  - 658.80722 
PY  - 1997///
CY  - London: 
PB  - Pitman Publishing
KW  - advertising
KW  - case studies
KW  - channels
KW  - communication
KW  - consumer behaviour
KW  - direct marketing
KW  - dynamics
KW  - European marketing environment
KW  - logistics
KW  - marketing
KW  - new product development
KW  - pricing
KW  - product
KW  - public relations
KW  - retailers and wholesalers
KW  - sales promotion
KW  - sevices marketing
KW  - strategic marketing
ER  -