Pickton, David <br/><br/>
Integrated marketing communication 
by David Pickton and Amanda Broderick 
 - 3rd ed. 
 - London:   Pitman Publishing  2001 
 - xxvi, 752p., iglos., ind.  25 cm x 29 cm 
<br/><br/><label>ISBN: </label>0273625136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>agency operation<br/>brand management<br/>budgets<br/>buyer behaviour<br/>campaign<br/>direct marketing<br/>integrated marketing communication<br/>marketing communication<br/>media<br/>media implementation<br/>packaing<br/>production implementation<br/>public relations<br/>sales promotion<br/>sponsorship
<br/><br/><label>Dewey Class. No.: </label>658.802  / PIC