Bruce, Andrew

Creating a market sensitive culture : anticipate change, act fast, do it today by Andrew Bruce and Ken Langdon - London: Pitman Publishing 1997 - xiii, 338p., ind. 24 cm x 16 cm

0273626310


cause analysis
critical thinking
cultural transformation
customer-focused analysis
management skills
organisational confusion
organisational performance
organisational sensitivity
performance indicators
process management
sensitive organisation
strategy
utilising technology

658.4 / BRU