Kunde, Jesper <br/><br/>
Corporate religion : building a strong company through personality and corporate soul 
by Jesper Kunde foreword by B. J. Cunningham 
 - London:   Prentice Hall  2000 
 - xvi, 288p.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>0273643800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand band<br/>brand building<br/>brand position<br/>brand religion<br/>brand values<br/>commitment and action<br/>corporate religion<br/>international chaos<br/>market positions<br/>product<br/>product concepts
<br/><br/><label>Dewey Class. No.: </label>658.4012  / KUN