TY  - BOOK
AU  - Kunde, Jesper
TI  - Corporate religion : building a strong company through personality and corporate soul
SN  - 0273643800
U1  - 658.4012 
PY  - 2000///
CY  - London: 
PB  - Prentice Hall
KW  - brand band
KW  - brand building
KW  - brand position
KW  - brand religion
KW  - brand values
KW  - commitment and action
KW  - corporate religion
KW  - international chaos
KW  - market positions
KW  - product
KW  - product concepts
ER  -