Ranchhod, Ashok <br/><br/>
Marketing strategies : a twenty first century approach 
by Ashok Ranchhod, Julie Tinson and Claire Gauzente 
 - Essex:   Prentice Hall  2004 
 - xvii, 239, ref. ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>0273651927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building brand relationship<br/>case studies<br/>implemention marketing strategies<br/>learning organisation<br/>marketing<br/>marketing research<br/>marketing strategy<br/>organising for marketing<br/>segmentation<br/>stakeholders<br/>sustainbility
<br/><br/><label>Dewey Class. No.: </label>658.8101  / RAN