TY  - BOOK
AU  - Ranchhod, Ashok
AU  - Gauzente, Claire
AU  - Tinson, Julie
TI  - Marketing strategies : a twenty first century approach
SN  - 0273651927
U1  - 658.8101 
PY  - 2004///
CY  - Essex: 
PB  - Prentice Hall
KW  - building brand relationship
KW  - case studies
KW  - implemention marketing strategies
KW  - learning organisation
KW  - marketing
KW  - marketing research
KW  - marketing strategy
KW  - organising for marketing
KW  - segmentation
KW  - stakeholders
KW  - sustainbility
ER  -