Smith, Shaun <br/><br/>
Managing the customer experience : turning customers into advocates 
by Shaun Smith and Joe Wheeler 
 - London:   Financial Times Prentice Hall  2002 
 - xvi, 254p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0273661957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>beyond satisfaction<br/>branded product experience<br/>branded sales experience<br/>creating triad power<br/>customer loyalty<br/>customer relations<br/>experience age<br/>keeping the edge<br/>leadership new brand<br/>loyalty by design<br/>loyalty by design in practice<br/>people first<br/>putting it all together<br/>relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / SMI