Peelen, Ed <br/><br/>
Customer relationship management 
by Ed Peelen 
 - England:   Pearson Education Limited  2005 
 - xvi, 433p., ref., ind.  24 cm x 19 cm   
<br/><br/><label>ISBN: </label>027368177X   
<br/><br/><label>Subjects--Topical Terms: </label><br/> call centre management<br/> communication and multichannels<br/> CRM<br/> customer knowledge<br/> customer prposition<br/> customer supplier relationship<br/> data management<br/> direct mail  <br/> integral business strategy<br/> internet and website<br/> management<br/> marketing activities<br/> relationship policy<br/> reporting results<br/> segmentation and selections<br/> strategy<br/>customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / PEE