Burkitt, Hugh <br/><br/>
Marketing excellence : winning companies reveal the secrets of their success 
by Hugh Burkitt and John Zealley 
 - New Delhi:   Wiley India (P) Ltd.  2007 
 - xiv, 373p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788126514175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand extension<br/>brand revitalisation<br/>business enterprises<br/>case studies<br/>creating loyal relationships<br/>crossing borders<br/>customer insight<br/>developing marketing capabilities<br/>Great Britain<br/>internal marketing<br/>launching brands<br/>marketing<br/>marketing communications<br/>marketing measurement excellence<br/>success in business<br/>sustaining brand promise
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUR