International marketing : an asia pacific focus 
by Masaaki Kotabe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege and Kristiaan Helsen 
 - New Delhi:   Wiley India  2008 
 - xv, 624p., glo., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>9788126518487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>Australian<br/>Australian icon<br/>blundstone<br/>branding<br/>branding China<br/>cameron systems<br/>case studies<br/>communication<br/>consumers<br/>cultural<br/>developing<br/>distribution<br/>economic<br/>entry strategies<br/>environment<br/>export<br/>film industries<br/>financial<br/>global marketing<br/>global marketplace<br/>goods<br/>IKEA<br/>import<br/>international<br/>legal<br/>logistics<br/>management<br/>market selection<br/>marketing research<br/>motorola<br/>New Zealand<br/>political<br/>positioning<br/>pricing<br/>segmentation<br/>services<br/>sourcing<br/>starbucks coffee<br/>strategy<br/>tiffany<br/>trends<br/>two dogs<br/>virgin blue
<br/><br/><label>Dewey Class. No.: </label>658.84  / INT