Kotler, Philip

Marketing 3.0 from products to customers to the human spirit by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan - New Delhi: Wiley India Pvt. Ltd. 2010 - xv, 187p., ind. 25 cm x 18 cm

9788126526192


channels partners
delivering socii-cultural transformation
employees
market entrepreneurs
marketing 3.0
marketing future product
shareholders

658.8 / KOT