Moffitt, Mary Anne <br/><br/>
Campaign strategies and message design : a practitioner's guide from start to finish 
by Mary Anne Moffitt 
 - Westport:   Praeger Publishers  1999 
 - xi, 204p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0275964701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>campaign professional<br/>communication<br/>corporate image<br/>mass media<br/>publicity<br/>research strategies
<br/><br/><label>Dewey Class. No.: </label>659.113  / MOF