TY  - BOOK
AU  - Moffitt, Mary Anne
TI  - Campaign strategies and message design : a practitioner's guide from start to finish
SN  - 0275964701
U1  - 659.113 
PY  - 1999///
CY  - Westport: 
PB  - Praeger Publishers
KW  - campaign professional
KW  - communication
KW  - corporate image
KW  - mass media
KW  - publicity
KW  - research strategies
ER  -