Levinson, Jay Conrad <br/><br/>
The guerrilla marketing handbook 
by Jay Conrad Levinson and Seth Horowitz 
 - New Delhi:   Times Group Books  2010 
 - xxvii, 236p., notes, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788126527496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>abundance vs scarcity<br/>build powerful alliances<br/>community focused<br/>handbooks<br/>management<br/>manuals<br/>marketing<br/>marketing green<br/>marketing vs adversarial sales<br/>new marketing mindset<br/>sales<br/>small business<br/>social change
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV