Twitter marketing : an hour a day - Thomases, Hollis (New Delhi: Times Group Books, 2010)
Keywords: corporation and brands; demographies; develop a direct response promotion for twitter; develop and launch you rstrategic plan; establish goals and get corporate buy; find and attract followers; get on twitter; get your brand started on twitter; individual users; institutionalize maintenance; maintain your twitter presence; master twitter fundamentals; media outlets; monitor, measure and valuate; prepare for crisis management; track and monitor what twitter generates for you; twitter the multipurpose platform; twitter's culture; understand twitter; use twitter search and other tools to improve your experience