TY - BOOK AU - Thomases, Hollis TI - Twitter marketing : an hour a day SN - 9788126529568 U1 - 658.8 PY - 2010/// CY - New Delhi: PB - Times Group Books KW - corporation and brands KW - demographies KW - develop a direct response promotion for twitter KW - develop and launch you rstrategic plan KW - establish goals and get corporate buy KW - find and attract followers KW - get on twitter KW - get your brand started on twitter KW - individual users KW - institutionalize maintenance KW - maintain your twitter presence KW - master twitter fundamentals KW - media outlets KW - monitor, measure and valuate KW - prepare for crisis management KW - track and monitor what twitter generates for you KW - twitter the multipurpose platform KW - twitter's culture KW - understand twitter KW - use twitter search and other tools to improve your experience ER -