TY  - BOOK
AU  - Stratten, Scott
TI  - UN marketing : stop marketing start engaging
T2  - Times business series
SN  - 9788126529841
U1  - 658.8 
PY  - 2011///
CY  - New Delhi: 
PB  - Times Group Books
KW  - affiliates
KW  - best sellers
KW  - captchas
KW  - cold calling
KW  - experience gap
KW  - experience gap for small biz
KW  - freshbooks
KW  - hierarchy of buying
KW  - idea creation
KW  - local twitter
KW  - lush
KW  - maked pizza
KW  - publicized customer service
KW  - pull and stay
KW  - rockport
KW  - seven deadly social media sins
KW  - social media
KW  - social media at trade shows
KW  - social media platforming
KW  - stirring coffee
KW  - tassimo
KW  - tele seminars
KW  - tele summits
KW  - testimonials
KW  - trade shows
KW  - transparency and authenticity
KW  - trust gap
KW  - tweetathon
KW  - undercover unmarketing
KW  - unnetworking
KW  - using stop start continue
KW  - viral marketing
KW  - zappos
ER  -