Bailey, Matt <br/><br/>
Internet marketing : an hour a day 
by Matt Bailey 
 - New Delhi:   Times Group Books  2011 
 - xxix, 567p., ind.  23 cm x18 cm 
<br/><br/><label>ISBN: </label>9788126532216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyze for action<br/>build a business case for blogs<br/>build a logical proof<br/>build links<br/>categorize subjects with card sorting and tree testing<br/>communicate credibility<br/>create effective navigation<br/>design for accessibility<br/>develop a complementary pay per click campaign<br/>develop content that converts<br/>develop good site architecture<br/>evaluate and research<br/>get friendly with social media<br/>holistic approach<br/>identify technical roadblocks<br/>improve conversions<br/>internet marketing<br/>jump into keyword research<br/>leverage princilpes of sales and marketing<br/>marketing<br/>master the science of online persuasion<br/>measure<br/>organize for optimization<br/>ranking or profits<br/>remember the important details<br/>search ranking are not a goal<br/>set better goals<br/>understand basic seo<br/>understand the buying cycle<br/>understanding the vocabulary<br/>understanding today's internet marketing<br/>web design
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAI